Baptist Financial Services Australia Ltd (BFS) has announced it will transition to a new brand name, Christian Finance, effective 2 December 2025. The rebrand reflects the organisation’s growth over four decades from serving primarily Baptist churches to supporting the broader Christian community across Australia.
The brand name change comes as more than half of BFS’s clients now represent Christian ministry from beyond the Baptist community, including recent integration with Churches of Christ Financial Services (CCFS) following their merger in 2024.
“This transition reflects the natural progression of our organisation and our commitment to enabling Christian ministry to thrive,” said David Slinn, Chief Executive Officer. “While we remain proud of being Baptist and continue as an Affiliated Ministry of Australian Baptist Ministries, the Christian Finance name better represents the diverse community we serve today and removes potential barriers that might prevent other Christian ministry from knowing they can use our services.”
Board Chair Ross Langford noted, “We’re not leaving Baptist ministry behind – we’re expanding our ability to serve alongside it and support it even more effectively.”
Over its 40-year history, Baptist Financial Services has developed specialised expertise in understanding the unique operational and finance needs of Christian organisations. The transition to Christian Finance positions the organisation to leverage this expertise across the broad spectrum of Christian ministries across Australia.
The rebrand creates a unified platform following the merger with Churches of Christ Financial Services, enabling the combined organisation to serve thousands of Christian ministries with enhanced resources, lower costs and expanded service capabilities. By serving the broader Christian community under the Christian Finance banner, the organisation is living out Christian unity principles whilst staying true to its core values.
The organisation’s core purpose to enable Christian ministry to thrive remains central to its operations, supported by the same team and specialised understanding of ministry needs that clients have come to rely upon.